The devil is in the details. That’s what my co-worker used to say, every time we embarked on a major conference or fundraising event. I agree, 100 percent. Taking time to get to know the unknown leads to a much more pleasant experience, overall. Understanding the big picture is important to defining things like theme, venue, budget and guest count. It also helps in the prioritization of a client’s wants and needs – especially when money is tight. But once the “shell” of an event has been built, it’s time to fill it in with all of the social intricacies and environmental factors that are essential to a truly comprehensive event plan – one that will satisfy the wishes of all stakeholders.
Case in point: A friend and her now-husband decided to host a meat-free wedding reception. A few of their guests were shocked at this decision – worried they’d have to hit a drive-thru on the way home. But the couple’s biggest wish was for their wedding guests to really get to know them; to bring them to one of their favorite places, dance to their favorite music and dine on their favorite dishes. With the help of a talented event planner who wasn’t afraid to ask a lot of questions, they hired an amazing all-vegetarian caterer, and bulked up on both variety and portions to alleviate guests’ concerns about leaving hungry. They also placed appetizer platters and candy throughout the event space, and purchased extra wine and beer. In the end, guests left full, happy and thankful for a unique opportunity to get to know the happy couple.
Digging deep and identifying all of the little things that can make or break an event can be both tricky and time-consuming. But it’s an essential part of the planning process if you want to do it right… and we do. Happy clients lead to future clients and a job well done!
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